This study explores the commodification of language in the digital age, where platforms like Google and YouTube transform words into marketable assets. Building on theories of linguistic capitalism and semiocapitalism, this research examines how algorithms mediate the value and circulation of language, prioritizing profit maximization over truth and meaning. This is particularly evident in South Korean political YouTube channels, where features like Super Chat incentivize divisive rhetoric and misinformation. This commodification raises concerns about the erosion of language's intrinsic value and the manipulation of public opinion. The study highlights ethical and policy challenges, including algorithmic bias, misinformation, and privacy concerns. It calls for transparency in algorithmic decision-making and measures to counter online disinformation while preserving free speech. Ultimately, this research underscores the need to critically examine the role of language in the digital economy and advocate for ethical practices that preserve its societal function