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EPISTÉMÈ / December 2024 Vol. 32
Du concept au circept : plaidoyer en faveur d'un outil de cartographic sémiologique
EPISTÉMÈ :: Vol.32 pp.1-26
AbstractThis article offers an epistemological reflection on the representation of concepts through the "circept” tool, an innovative semiological mapping approach. After tracing the historical evolution of the concept notion in Western thought and exploring various attempts at visual representations of thinking, the study presents the circept as an original synthesis between creativity techniques and structural analysis. This method, which organizes the dimensions of a concept according to a circular structure, overcomes the limitations of traditional binary approaches while preserving the complexity of semantic relationships. Through several case studies, the article demonstrates the relevance of the circept as a heuristic tool for conceptual exploration, opening new perspectives for research in humanities and social sciences.
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De l'aporie sémiotíque au sujet communicationnel Pour un socle sémiotíque et pragmatíque commun á l'usage des SIC
EPISTÉMÈ :: Vol.32 pp.27-44
AbstractThe information and communication sciences (TCS) have a paradoxical relationship with semiotics. Both a logical and undoubtedly necessary tool, semiotics, as it is currently used in France, is at odds with the issues and epistemology of TCS. This article explores the aporetic dimension of current interactions between CIS and a certain kind of semiotics, and concludes that CIS needs to be refocused on a communicative approach based on the communicative subject, from a resolutely pragmatic perspective.
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Communication et narration politique : le storytelling d'Emmanuel Macron
EPISTÉMÈ :: Vol.32 pp.45-60
AbstractThis article examines Emmanuel Macron's political communication, focusing on his use of storytelling, a narrative strategy designed to captivate and persuade. The author discusses the formal characteristics of this approach, described as “mentir-vrai” (truthful lying) or “useful narratives,” and highlights its implementation during Macron's 2017 presidential campaign and throughout his term. Macron employs personal, emotional, and structured stories to present himself as a deserving and relatable leader, reinforcing his public image. The article also analyzes his narrative response to crises such as the Yellow Vest protests and Covid-19, showcasing how Macron adapts his storytelling to uphold his leadership ethos while addressing social critiques and expectations.
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Une imagination sémiotique du changement climatique : Prolégoméne pour la sémiotique environnementale á l'ére de l'Anthropocéne
EPISTÉMÈ :: Vol.32 pp.61-106
AbstractThe aim of this article is to construct a semiotic problematic of climate change in an anthropocene context. The composition is structured as follows. Tn the first section we propose a synthesis of semiotic perspectives on the Anthropocene from the fields of biosemiotics, ecosemiotics and anthroposemiotics. In the second section, two ontological-epistemological questions are posed with a view to anthropocene semiotics: agentivity and hybridity. Tn the third section, the three semiotic dimensions of climate change are highlighted: narrativity, temporality, and semiotic gradients. In the fourth section, we attempt to provide a grammatological perspective on weather and climate. The paper concludes with an in-depth study of the geopolitical dimension of climate change within a framework of political semiotics.
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A Study on Semiocapitalism in the Algorithmic Age
EPISTÉMÈ :: Vol.32 pp.107-128
AbstractThis study explores the commodification of language in the digital age, where platforms like Google and YouTube transform words into marketable assets. Building on theories of linguistic capitalism and semiocapitalism, this research examines how algorithms mediate the value and circulation of language, prioritizing profit maximization over truth and meaning. This is particularly evident in South Korean political YouTube channels, where features like Super Chat incentivize divisive rhetoric and misinformation. This commodification raises concerns about the erosion of language's intrinsic value and the manipulation of public opinion. The study highlights ethical and policy challenges, including algorithmic bias, misinformation, and privacy concerns. It calls for transparency in algorithmic decision-making and measures to counter online disinformation while preserving free speech. Ultimately, this research underscores the need to critically examine the role of language in the digital economy and advocate for ethical practices that preserve its societal function
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Stratégies de traduction indirecte dans La plus secrete mémoire des hommes de Mohamed Mbougar Sarr
EPISTÉMÈ :: Vol.32 pp.129-146
AbstractLa plus secréte mémoire des hommes by the Senegalese writer Mohamed Mbougar Sarr , who won the Prix Goncourt in 2021, is rich and clever, complex in its narrative construction, full of touching formulas, sensitivity, cultural connivance and stylistic intelligence. The complexity is heightened by long, branching, sometimes endless sentences, numerous digressions, as well as a series of allusions and livresque references that require an initiated reader. The Romanian translation was both a challenge and a gamble for the experienced translator Ovidiu Nimigean, who is also a writer in his own right, the present article examines some of the main strategies, techniques and methods of translation used, such as transposition, adaptation, modulation and so on. We comment on his translation choices, especially the cases giving rise to hesitations and dilemmas, and offer other possible, although admittedly subjective solutions, for contexts that are always difficult, given the spirit of the Romanian language, register and idiomaticity.
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La neutralité axiologique á l'épreuve des algorithmes, une exigence épistémologique?
EPISTÉMÈ :: Vol.32 pp.147-166
AbstractThis article examines the posture and digital environment of the researcher in the exercise of analysis, interpretation and axiological neutrality. Indeed, if science advocates knowledge based on “reliable objective relations”, it implies an ideal of rigorously objective methods and techniques applicable to a particular research object (Peak, 1974). The very definition of this object, as well as its nature, thus determine the methodology enabling an understanding of reality. Sociodigital networks constitute a specific research object, redefining the epistemological requirements of the Humanities and Social Sciences: they have the particularity of taking their place on the digital, which imposes itself “at once as an instrument, a method, a field and an object of research.” ( Bourdeloie, 2013). The aim is to question these methodological issues, with regard to axiological analysis as a necessary process for axiological interpretation (Weber, 1965) on digital. To this end, the comprehensive sociology of Max Weber will be mobilized in relation to the specificity of the research object. This will allow us to question the place of axiological neutrality in considering the intention of predictability made possible by algorithms.
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La Question cf Extreme-Orient á la veille de la Guerre Sinon-Japonaise
EPISTÉMÈ :: Vol.32 pp.167-184
AbstractPékin, Edo et Séoul n'avaient pas le sentiment que leur territoire était hermétiquement clos. Pourtant, pour les Occidentaux ayant vécu en Extreme-Orient entre le XVIIe et le XIXe siécle, la Chine, le Japón et la Corée apparaissaient souvent comme des pays fermés qu'il s'agissait d'ouvrir á leur commerce et á leur religion. Les anciens rapports entre les Etats d'Extréme-Orient et les puissances d'Occident changent considérablement au cours de la seconde moitié du XIXe siécle, par suite de la pénétraion occidentale et de la réaction extréme-orientale. En remettant en question l'ordre asiatique traditionnel, les puissances étrangéres essaient par voie de terre et de mer une expansion incessante, á laquelle les pays asiatiques résistent vivement. Les grandes puissances occidentales accentuent leur pénétration depuis 1860 dans les pays extréme-orientaux. En particulier, elles entretiennent des forces navales á proximité de l'Asie oriéntale, pour contróler des voies d'accés et chercher des points d'appui maritime. Au fur et á mesure que s'améliorent les moyens de transport et de communications- chemin de fer, navigation á vapeur et cable télégraphique transocéanique, les voies de pénétration de 1'Occident en Extréme-Orient sont ouvertes á nouveau par mer et par terre. Les puissances occidentales consolident leur position en Asie du nord-est et achévent presque leur expansion coloniale en Asie oientale. La Grande-Bretagne a obtenu des résultats importants, seule parmi les grandes puissances. En Chine, au Japón, l'Angleterre a touvé un marché pour ses produits industriéis. La possession du Tonkin a modifié la position de la France á l'égard du probléme d'Extréme-Orient. La Russie n'a réalisé que deux acquisitions territoriales, l'íle de Sakhaline et une partie de la vallée de l'Ili. Les pays extréme-orientaux se boment á défendre leur propre territoire et parviennent á ralentir la pénétration étrangére dans ces régions. La Chine maintient l'intégrité territoiriale des dix huit provinces. Le Japón pose des bases de son empire et la Corée garde encore son indépendance.
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Discourses on X regarding newborn screening : A source of inequality?
EPISTÉMÈ :: Vol.32 pp.185-232
AbstractThis article analyses the discussions on extended newborn screening (eNBS) broadcast on X (formerly Twitter) in France. It explores the impact of these discussions on the social acceptability of eNBS, a technological advance enabling rare genetic diseases to be detected at birth. The study, carried out over six years, reveals that institutional messages, although numerous, struggle to reach a wide audience due to their low visibility and the influence of political and ideological players. The latter sometimes hijack public health discourse for identity or conspiracy purposes, reinforcing mistrust of health policies. Despite increased awareness, key issues such as France's lag behind other European countries and inequalities in access remain little addressed. The article highlights the importance of better-targeted communication campaigns to counter malicious rhetoric and increase public support, particularly at a time when genetic technologies hold out the promise of major advances in public health.
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Media Ethics and Youth Media Literacy in the Al Digital Era
EPISTÉMÈ :: Vol.32 pp.233-263
AbstractDemocracy matures through the proper exercise of sovereignty by its citizens, and truthful information is a fundamental prerequisite for this. Citizens acquire information through media, which has evolved from print and broadcast media to the era of internet-based Al media. In this ‘age of citizen journalism' anyone can create internet-based social media platforms, enjoying freedom of expression without being controlled by any authority. However, this also necessitates rigorous adherence to media ethics, which is often lacking in reality. The rise of disinformation and deepfake crimes underscores the critical need for media literacy skills to identify and discern truthful information. Developing these media literacy competencies from adolescence is particularly effective. With the introduction of voting rights at 18, high school seniors now participate in elections—the hallmark of democracy. The ability to critically evaluate and filter disinformation and deepfakes depends on rational reasoning. This study proposes a novel approach to fostering rational judgment skills in youth media literacy education: the integration of philosophical methodologies. Humanity has continuously refined its capacity for rational thought, from Socrates to Plato and modem philosophy. Methods such as Socratic Method, Plato's ‘Allegory of the Cave', and Bacon's ‘Idols of the Cave' exemplify the frameworks for rational thinking. As Al digital media advances, the capacity for rational judgment must evolve in tandem to sustain a human-centered society. Incorporating philosophical methodologies into youth media literacy education in the Al digital media era is anticipated to provide new directions and breakthroughs.
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