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EPISTEME

International Journal of Applied Social and Human Scienes

ISSN(Print) : 1976-9660

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Musique, Viralité et engagement dans les réseaux sociaux ×
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EPISTÉMÈ Vol.30 pp.23-44
Musique, Viralité et engagement dans les réseaux sociaux
Samuel Mayol1†
1 Maître de Conférences, Université Sorbonne Paris Nord, LaRA ICD
Key Words : music,social media,virality,engagement,musique,réseaux sociaux,viralité,engagement

Abstract

Music on social media is a relatively new area of research. After examining the concept of engagement (Mayol, 2023), the concept of virality seems to be directly related. This research article aims to explore and analyze the role of music in social networks, with a focus on connections in virality and engagement. By thoroughly reviewing the existing literature, we hope to understand the characteristics of viral music tracks and how they are shared and spread.
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