Utilizing cultural heritage is not simply limited to appreciating fixed forms, but constantly creating various appreciators by interpreting inherent value and functions in a creative way. This paper examined issues of preservation and utilization controversial in terms of active appreciation of cultural heritage and organized a theoretical conceptual framework for the sustainable succession of cultural heritage based on Peirce's unlimited semiosis. The sustainable succession of cultural heritage is achieved by consensus with cultural heritage contents as a change in medium and appreciation arisen in the course of reproducing cultural heritage contents; in other words, technique expanding appreciating odes of historical value embedded in cultural heritage. It is an reflective exploratory process on cultural heritage shared by communities as interpretive communication among cultural heritage contents users. It also refers to an interactive discourse process that represents or creates local culture by utilizing cultural heritage.