Due to the constant aestheticisation of objects in our daily lives, the consumer's vision and attitude change regularly. This mutation is characterized by an increasingly marked eclecticism and hedonism, as the individual seems to favour a mixture of styles and objects that reflect both his pleasure and his personality. This emerging phenomenon leads companies and stakeholders to ask themselves a number of questions: how is this perception and this aesthetic attitude formed? How are the corresponding judging and evaluation processes put in place? Are there, therefore, different aesthetic profiles that can shed light on these preferences and choices? To answer these many questions, we examined the different aesthetic perception and evaluation mechanisms involved. This innovative approach involved the use of an appropriate and adapted measurement scale: the aesthetic style scale, capable of evaluating the processes implemented in this context as well as determining the existing aesthetic profiles.