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Apple Watch : Ceci n'est pas une montre ×
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EPISTÉMÈ Vol.13 pp.213-229
Apple Watch : Ceci n'est pas une montre
Key Words : Apple,religious symbolism,semiotic-anthropological,marketing
Abstract
This article aims to analyze the launch of Apple Watch under a semiotic-anthropological viewpoint and the perspective of openly religious symbolism implemented by the Cupertino company in order to create a real community of loyal and insiders.