This study addresses memetique's potential to open new directions in information and communication sciences. If there is one thing that digital media faithfully reveal, it is their «itérabilité» (Derrida), that is their capacity to tirelessly duplicate themselves, in their supports as in their content. In order to go beyond the simple observation and to understand the depth of this mimetic machine, we will use the cultural transmission tools at the center of memetique: memes. Pending an excessive or erroneous use (the Internet meme), this collaboration can reveal exclusive epistemological means for an analysis of two founding processes, copy and transmission, and their contiguous connections. On the organizational model that suggest some mediatic content (preventive campaigns), we argue the emerging of an «Informème»: an elementary unit that circulates in between electronic apparatus and that incorporates and spreads an information unit, while reproducing it indefinitely.