Unlike consensual models of self-exposure that are prevalent on social networks sites, some Facebook users think of their profiles as a space devoted to provocation where they can claim their uniqueness and display their dissimilarity by transgressing the norms others comply with. Self-assertion is all the more dependent on questioning from others since transgression only makes sense under the gaze of a witness. The recognition expected by the user indeed hinges on the observer's gaze and his/her judgment, so that the user's provocative attitude is part of his/her strategy for building self-esteem. Based on the analysis of a concrete case, the article questions the real profits that can be gained by exposing oneself while it is a potential threat to one's image; it also questions how the individual assesses the risks incurred in his/her communicative modalities.