Especially through the advertising, cinema and television, the cultural industry from the United States imposes an ideal of perfect beauty in the collective imaginary, which threatens to the mankind with the destruction of the self. This work tries to explain how the TV establishes canons of beauty by means of series like Nip/Tuck, where the technology of the beauty as a main tool of the cult for the physical reconstruction of people is presented, promoting therefore the referred destruction that it can be seen in the case of world-famous artists like the singing Michael Jackson. The anthroposemiotic perspective and the hypothetical-deductive method were used for the analysis. The results reveal the resurgence of Narcissus myth, but re-named as a hypervisible neo-narcissism. General conclusion shows that the speech of Nip/Tuck uses some rhetorical strategies to manipulate ideologically to the viewer and to impose him an hegemonic concept of ‘beauty' like an escopic regime, where those recreated bodies with that technology are ‘naturalized' and, thus, seen as something very ‘normal' in the current world.