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The Double Body of President : A Semio-anthropological Analysis of Two Bodies of Nicolas Sarkozy ×
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EPISTÉMÈ Vol.6 pp.45-62
The Double Body of President : A Semio-anthropological Analysis of Two Bodies of Nicolas Sarkozy
Key Words : Nicolas Sarkozy,semio-anthropology,political body,power
Abstract
In this paper I propose to analyze the style of Nicolas Sarkozy, especially the media management of his body. While images of Sarkozy are released continuously in the media, these images show a very pragmatic strategy but also reveal a complex personal management of his body. According to the theoretical traditions based on the political anthropology, as far as the post-Barthes semiology, this paper analyzes semio-anthropological representations of Sarkozy's body from a large corpus of all images in formal context to more broad images presented in public, which fills media space, including the immediately available Internet. The body is an important ‘tool' for symbolic strategies of political leaders so that politics is embodied beyond the realm of ideas, where there is also the presentation of a physical style and presence. The systematic semiotic analysis of the political body is an exciting interdisciplinary field of study from both a theoretical point of view and the public perspective.