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소비이미지로써의 현대 건축물 : 벤야민의 Absolute signs와 Absolulte marks의 개념 중심으로 ×
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EPISTÉMÈ Vol.3 pp.65-82
소비이미지로써의 현대 건축물 : 벤야민의 Absolute signs와 Absolulte marks의 개념 중심으로
Key Words : Absolute signs,Absolute marks,Absolute Image,Place,Medium,Line,Plane,Consumption
Abstract
This article borrowed the concept of “Absolute sings” and “Absolute Marks” which are written in “Painting and Graphics” of Walter Benjamin. These signify not only relationship between God and human which stemmed from Judaism but also represent more strength one-sided communication than communication of human society. Paradoxically, however, it is not a dominant-subordinate relationship but an active obedience relationship. Absolute signs connote the absolute messages on “the plane”. Absolute marks connote the absolute messages in “the space”. All of these are the complementary image to raising the doctrine of a capitalistic society. This article is willing to treat and consider the architectures of contemporary society as the images and spectacles of “The Modern consumption doctrine “ through “Fetishism” which Marx mentioned and “the sign and mark” which Walter Benjamin wrote.