The city is a territory that forms an urban unit in which live and act of Women and Men. The city evolves, it changes continually undergoing actions (voluntary or not) of those who inhabit it. They build it and sometimes demolish. They embellish or pollute. They draw, they draw and they write. It is precisely the writings in the city that interest us in this article. So we try to produce a typology of urban writing by trying to determine systematically how these scriptures participate in the construction of the city, the construction of meaning in the city and the city. To illustrate, we will offer special writings collected in a particular city ... We do not say no more wishing to demonstrate how the territory, history, population, culture (etc.) weigh on the interpretation, Understanding these urban tracks.

The city branding in cities is on the rise. Cities would like to become attractive for development. Moreover, tourism is a major economic issue. That is why we will study the impact of the tourist attractiveness city branding. We will observe the examples of Lyon and Fontainebleau. These cities have realized the marketing interest with city branding, storytelling and brand image. It is a good way to promote a city.

This article aims to analyze the launch of Apple Watch under a semiotic-anthropological viewpoint and the perspective of openly religious symbolism implemented by the Cupertino company in order to create a real community of loyal and insiders.

The article first interrogates words' ability of undoing things, taking as examples the Islamic verbal formula for divorcing a wife and atheist rituals for religious disaffiliation. Having pointed out differences and similarities between words that do things and words that undo them, the article then tackles the question whether images can do things in the same way as words do them in the frame of speech acts theory. Finally, it deals with the issue of whether images too, like words, can be used not only to do things, but also to undo them. The case study of images used to ritually undo imagination, like yantras or hesychastic icons, is analyzed.