The aim of this contribution is to provide lines of thought about some concepts involved in making sens by individual, when him represents the real-life urbanspace. Cognitive and semantic process takes place through sensory experience which the individual has in the space, from the multi-sensory perception of it. The individual is an agent since his experience, of and in the space, is connected to hisactions and practices. The image of the city which ensues from it, then proceeds at the same time of the interpretation of the materiality of the city (spatial identity) and the way the agent gets in touch with the space and with others (individual and/or shared identity). Habitus, practices, capitalization of past experiences, sensory perception, expectations, spatio-temporal context, ... are so many elements influencing the sens making process which underlies thechoices of actions. Understanding the dynamic process of urban spaces semantization, allows to seize better the current manners to appropriate evolving spaces, in spatial and social and cultural way.

Although Seoul is a capital city of South Korea with a history over 600 years, a research on its landscape is lacking. In this paper landscape is defined as an environment of both objective realities, as well as symbolically represented image. Urban information landscape includes semio-linguistic landscape, architecture landscape and media façade. Similar to cities in other East Asian countries, Seoul has the coexistence of modernity and tradition, and has experienced indiscriminate growth due to unplanned and compressed city development. In addition, the city's chaotic disharmony, caused by a large gap between developed and underdeveloped areas, resulted in sense of difference and inconvenience of people. Those cultural and historical traces remain in the city of Seoul and the city is offering itself as a screen. Digital technologies for inscribing physical objects with text, and the associated practices of writing, distribution, and reading, created a new sort of urban information overlay. This paper aims to shed new light on Seoul as a media using empirical evidence. The landscape of urban space is not simply a matter of new information but can be extended to issue of landscape surrounding humans as well as issue of city's identity, leading to identity of humans living in the city. Thus, the task of exploring the landscape of Seoul in the perspective of Information façade will be meaningful.

The city is a territory that forms an urban unit in which live and act of Women and Men. The city evolves, it changes continually undergoing actions (voluntary or not) of those who inhabit it. They build it and sometimes demolish. They embellish or pollute. They draw, they draw and they write. It is precisely the writings in the city that interest us in this article. So we try to produce a typology of urban writing by trying to determine systematically how these scriptures participate in the construction of the city, the construction of meaning in the city and the city. To illustrate, we will offer special writings collected in a particular city ... We do not say no more wishing to demonstrate how the territory, history, population, culture (etc.) weigh on the interpretation, Understanding these urban tracks.

The city branding in cities is on the rise. Cities would like to become attractive for development. Moreover, tourism is a major economic issue. That is why we will study the impact of the tourist attractiveness city branding. We will observe the examples of Lyon and Fontainebleau. These cities have realized the marketing interest with city branding, storytelling and brand image. It is a good way to promote a city.

This article aims to analyze the launch of Apple Watch under a semiotic-anthropological viewpoint and the perspective of openly religious symbolism implemented by the Cupertino company in order to create a real community of loyal and insiders.

The article first interrogates words' ability of undoing things, taking as examples the Islamic verbal formula for divorcing a wife and atheist rituals for religious disaffiliation. Having pointed out differences and similarities between words that do things and words that undo them, the article then tackles the question whether images can do things in the same way as words do them in the frame of speech acts theory. Finally, it deals with the issue of whether images too, like words, can be used not only to do things, but also to undo them. The case study of images used to ritually undo imagination, like yantras or hesychastic icons, is analyzed.

Cultural transmission, more than a cultural material brought in cultural heritage to a community which recognizes itself through what it conveys such as a deep sense of a identity structuring, can be lived as an exchange of mutual enrichment within a space where interact people and values, the cross-cultural space. In this situation where the individuals trying to exchange and to bloom mutually must go beyond the constraints of personal blockings or attitudes of foreign rejection, the international students represent a situation prone population to this generous and dynamic interface. Among this population, the original management science students in sub-Saharan Africa and China appear to be particularly sensitive to the issue of intercultural transmission and its implementation in everyday life. The relationship to the nature and the place of the invisible world in explanation of any human action provides its involvement in cross-cultural situations. Dynamics allows players to set up a game within which the culture develops correlation links with the changing environment and sustainable cultural structure capacities. In this unstable reality, the cultural openness becomes the condition for effective cross-cultural transmission and successful professional integration. Brakes are overtaken with the emergence of distinctive intercultural skills. Lifeskills related to your real-life experience, which draw from the family, social experience and the cultural referents act as so many factors of performance, employability and renewed mobility.

Sermonizer children, Head of family's teenagers, the advertisement products regularly failing adults and by that a weak transmission. The “kidult” together with the adult childish, the one of the “juvenile senior” or also the one of “tweens” which call for the redefinition of the childhood outlines, are all indicators of a muddle of ages, of life cycle and of the implementing generation in our contemporary societies and which the advertising exploites with pleasure. They question a society soaked of cult of youth, nostalgic and depressed. In this contribution, we concentrate on the way the advertisement in the years 2000, by the mean of classical models of generational differentiation and other more contemporary, plays with this confusion of borders and participates to the social construction of life ages.

The cities involved in the development of both artistic heritage and urban enrolling in history and great civilization movements. Davallon proposes the concept of reverse affiliation, in the sense that this is not a generation that transmits a heritage to the present generation, but the latter that recognizes itself as the depositary of traces of the past that it has selected. Nice town on the Mediterranean coast was a very special urban development during the nineteenth century, drawing the aristocracy and the European bourgeoisie. These have left a legacy to the city, about 130 villas called “Folies” built by rank and artistic tastes of the owner. However, the expansion of the city during the second half of the twentieth century has been to the detriment of this heritage, almost half of these ”follies“ were destroyed during the construction of large real estate projects. A indifference and the first resignation of Nice, succeeded a strong defense motion of these places considered by the population as the memory of the identity of the city. Faced with this powerful popular movement, transmission and preservation of this heritage are no longer considered part of Nice folklore, but as a major issue of political communication of the candidates for mayor of Nice posing the problem of destination these iconic places. The transmission now has a dual character: vertical, in the sense that it is realized, over time, towards future generations; horizontal because it promotes political and social communication between different areas of the city.